Persuasive Business Communication Letter for Group -myassignmenthelp

Question: Discuss about thePersuasive Business Communication Letterfor Target Group. Answer: Ms. Claire Hunter, Manager of Marketing Communications, Tourism Calgary, 1290 West Trans Highway, Calgary, AB, T3 0G5 April 4, 2018 Dear Ms. Hunter Subject: Suggestions on marketing strategy for the target group This is in response to your request regarding the marketing suggestions to expand the customer base of Tourism Calgary. Firstly I would like to extend my gratitude on behalf of Creative Marketing for the Modern Tourist, for approaching the firm. I have made certain observations regarding the current marketing strategies of you company. The current marketing strategies definitely demonstrate your company towards the company and we value your sincere endeavours. However, with the changing undercurrents of the society, there needs to be an adaptive approach that would expand the customer base of the company. I observed that till now the advertising campaign of the company was targeted the rodeo and Calgary customers. Retaining a loyal customer base is definitely a good strategy but there is a need to reach out to the wider audience so that the other travellers feel equally welcomed. The wider customer base of travellers who travel with Calgary Tourism belong to the under 50 age group. This group prefers to bring their family during the travel. Apart from that, the characteristics of this group are also important to devise the adequate marketing strategy. This group demonstrates environmental consciousness, have inclination for organic food and are passionate towards health and consciousness. On the contrary you marketing material advertises on the local bars and restaurants and the conference centres in the city that might be of little or no interest to this targeted group. It is important to reformulate the content of the advertisement that takes into account the specific interests of this targeted group. The advertising campaign should include information and details about the local farms especially organic food market in different cities, elaborated outlook on the extensive outdoor trails like hiking, trekking, camping and rock climbing. There should also be information on the different historical and cultural activities in the city. Since the targeted group is environment conscious there should be information on events and workshops that are compatible with their taste. There can be a brochure suggesting the list of shopping destinations to purchase eco-friendly apparel, jewelleries and accessories. There should be a list of restaurants that serve healthy food and healthy beverage. There can be a pictorial and video campaign that may involve the loyal customers of the company as it will render a greater appeal. The company can extensively make use o f technology like Facebook, Twitter and Instagram. Youtubers and travel bloggers can call on-board who can reach to a wider audience and generate excitement about the new venture of the travel and tourism company. The company can also approach renowned celebrities in Canada and promote the vision of the company. We would be truly happy to extend further help in this matter. In case you have enquiries, clarifications or further discussions you can write to us. Sincerely, Sarah Betty Wilson SARAH BETTY WILSON Senior Marketing strategist, Creative Marketing for the Modern Tourist